Soapsheets by softsoap stimuli

For this project I worked with the Art Director on creating various categories of all the ways the marketing team can test this brand-new hand soap. Which design direction will be most appealing to the customer. Users were shown 6 different ways in through social media and storytelling. Was the user more likely to relate to this product through its luxury and simplicity? Or could this be an ideal product for the parent who wants to make hand washing fun for their kids? Is this a product the eco-friendly consumer will prefer? These were the questions we thought of when the team worked on creating different personas.

Signature by softsoap

Discover the elegance of soap sheets with the finest of fragrances! SoftSoap Signatures is made for the fragrance obsessed. Inspired by beautifully crafted scents that take you to another world. Signature is SoftSoap’s most elegant fragrance collection ever. Our Signature Collection brings our iconic navy into an interior world of mixed patterns and florals inspired by your most coveted bathrooms. SoftSoap is especially designed for people who are scent-obsessed and want a touch of eco luxury in their everyday lives. Your bathroom’s next statement piece.

Mode by softsoap

Welcome to soap sheets: the new generation of soap! Designed for the everyday aspiring minimalist, Mode by SoftSoap represents a pure soap experience, a refined approach to design and high quality, organic ingredients. Featuring clear and controlled photography of fresh ingredients and a simple refined approach to design, Mode is a lifestyle brand designed for the minimalist who is always on the go. No fuss, just clean. (neutral, quality, balancing)

Ray by SoftSoap

Changing the world, one wash at a time. Brighten your day! Ray by SoftSoap is your go to eco soap experience, that is full of bright and pure natural ingredients that delight all your senses. Our sustainable Gen Z folks, changing the world one choice at a time, will find this positive and friendly approach to eco cleaning on the go an essential for everyday. Bonus Ray is safe for your hands and the planet.

Roots by SoftSoap

Roots by SoftSoap is your new sustainable soap alternative that is better for you and the planet. A beautifully crafted natural experience that is made with 100% pure organic ingredients is refillable and easy to use. No waste – No trace.

Dot by SoftSoap

New Soap Experience! Enjoy the Solid Soap Sheets. Dot is designed to bring joy into your families everyday routines. Your bathroom has never looked better - everyone will want to use Dot. Easy & fun to use for everyone, Dot delivers the right amount of soap every time! We welcome you to our mess-free sensory zone.

Lather by SoftSoap

Lather by SoftSoap is a buttery, indulgent line designed to pamper your hands. A powerful solid soap that delivers a moisturizing handwashing experience you’ll never forget.