Car Rental Website Ad

Client

Self-initiated

Department

Digital

Scope

Motion, After Effects

I created a car rental advertisement as a self-initiated project to practice and showcase my After Effects skills. The process began with storyboarding in Illustrator, where I planned out the flow and visual narrative. From there, I brought the designs into After Effects, applying core animation principles; scaling, movement, dynamic transitions, and expressions, to create engaging and polished motion graphics. This project reflects my ability to take an idea from concept to execution while combining design and animation seamlessly.