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Colgate Mouthwash Beads

Design sprintPackagingNaming
Colgate Punch mouthwash bead packaging in pink and lime
Client
Colgate
Department
Packaging
Scope
Design sprint, Packaging, Naming

Mouthwash beads are a brand-new, innovative product from Colgate. It’s an edible breath freshener on the go. This Design Sprint explores fresh ways Colgate can package and position Mouthwash Beads to capture new consumers.

Option 5: Punch

  1. 01

    Mouthwash beads inside an orb with bright punchy colors and patterns.

  2. 02

    Can “Punch” be a sub brand that lives inside Colgate?

  3. 03

    Does this type of packaging and artwork disrupt what’s out there currently?

“Just pop one in and bite down for a jolt of freshness!”
Mouthwash bead packaging concept sketches
Colgate Punch mouthwash bead packaging in pink and lime
Colgate Punch packaging with yellow lettering and diagonal stripes
Colgate Ferocious Freshies packaging concept
Alternative Ferocious Freshies packaging
Red Colgate Chill Pill mouthwash bead container
Purple and blue Colgate Chill Pill container
Colgate Fresh Pods packaging concept
Alternative Fresh Pods packaging
Turquoise Colgate Chill Pill container concept with wavy graphics and white lettering.
Chill Pill: turquoise packaging variation.
Green Colgate Punch container concept with a fist icon and repeated outlined lettering.
Punch: green packaging variation.

Next project

Licensed Bath & Beauty