Olay Skincare

Concept 1 is ingredients in illustration to give it a playful.

Concept 2 shows actual serum product and texture, using type out ingredients to inform consumer.

Concept 3 is using actual ingredient product and using yellow/orange tone to convey bright/supercharged product.

Designed a premium packaging concept for Olay Super Serum, highlighting its luxury skincare positioning.

Designed infographic-style icons to illustrate 5 powerful serum ingredients and their benefits.

Back panel communicates clinical test results with clear statistics and visual comparisons for credibility.

Color palette combines soft pinks, metallic rose gold, and white for a modern, feminine, and science-driven aesthetic.

Designed specifically for Costco, including blister card, carton, and pallet renderings with front and side panels.

Maintained a clean, open look by using a white and grey color palette.

Introduced a deep red accent to create contrast across the packaging and pallet.

Added a hexagon illustration to convey science and efficacy.