Optic White Pearls

Client

Colgate

Department

Packaging · Research & Marketing

Scope

Personas, Packaging, Concept

A new teeth whitening product to complement the Optic White brand. Chew a piece after a while or anytime you don’t feel too confident in your smile and want to freshen your breath. In this project we looked at the current Optic White Design language. Created three different personas and packaging. Can we come up with creative packaging to make Optic White whitening gum stand out?