Soapsheets by Softsoap: Stimuli

Client

Softsoap

Department

Digital

Scope

Social, Web, Personas

I collaborated with the Art Director to explore multiple creative directions for marketing a new hand soap brand. Our goal was to determine which design approach would resonate most with consumers. We developed and tested six distinct concepts through social media storytelling, each tailored to a different audience persona. Would users connect more with the brand’s sense of luxury and simplicity? Or would parents be drawn to its potential for making hand washing fun for kids? Perhaps it would appeal most to eco-conscious consumers. These guiding questions shaped our strategy as we refined visuals, messaging, and tone to identify the most compelling direction.