DESIGN SPRINT FOR MOUTHWASH BEADS by COLGATE
Mouthwash Beads by Colgate
Design sprint for a brand-new, innovative product by Colgate. Mouthwash beads are an edible breath freshener on the go. Just pop one in and bite down for a jolt of freshness.
fRESH PODS
Simplifying the Colgate logo, remove the Colgate badge. Keep the packaging small. Bold and imposing typography. The packaging is transparent so you can see what the product looks like inside.
FRESH PODS
Keep it classic Colgate red. Embossed Colgate logo wrap around. Pop open the cap to release a pod. Does the heavy emboss make it easy to find in a bag or pocket? Can this be incorporated into other Colgate products? Potential to make this form refillable.
CHILL PILL
Can the mouthwash beads live inside an oval shaped tin? Lots of options to play around with retro patterns to indicate the flavor of mouthwash beads. There’s also potential to keep it only Colgate red.
FEROCIOUS FRESHIES
Bright, colorful illustration. A completely different approach from Colgate’s brand world. Will this work with the younger audience? Can this lineup live in the Colgate Oral Care world?
PUNCH
Mouthwash beads inside an orb with bright punchy colors and patterns. Can “Punch” be a sub brand that lives inside Colgate? Does this type of packaging and artwork disrupt what’s out there currently?