Irish Spring Body Wash Redesign Concepts
Can Irish Spring become eco friendly? Recycle the plastic bottle, return it to the bar, and make it from recycled paper. Let’s create a bar designated for each body part, instead of the all-in-one most brands use. Would it be possible to create a limited edition bar soap based on a scent?
Classic green of Irish Spring. Playing around with dark, deep greens. Can we make Irish Spring horizontal so it’s easy to design with? Does adding the year it was established give it more credibility? Changing to a pump bottle makes it more user friendly. Should Irish Spring try to highlight the recyclability of this product?
Changing the look completely with a brand-new bottle form. Matte, soft touch/silicone bottle, fluid pattern. Changing the theme to calm, clarity, decompression, and rest. Can the name simply be “Spring”? Get rid of “Irish” entirely. Can this appeal to a more Gen Z, Millennial group? Can we bring in a trending ingredient? Such as CBD adaptogen mixed with calming ingredients such as Chamomile, Eucalyptus, Vetiver?
Forms with pops of color and labels with iridescent or holographic patterns are counter-worthy. Try to cater to a more unisex look, Irish Spring is for everyone. Can we change the look of Irish Spring to a product everyone is proud to show off? Can this packaging become insta-worthy?